Fresh fish sales represent a fundamental component of the global food industry, providing consumers with a vital source of high-quality protein and essential nutrients. These sales encompass a diverse range of fish species, sourced from oceans, rivers, lakes, and aquaculture farms, making fresh fish a versatile and highly demanded food product. Local markets, seafood markets, grocery stores, and fishmongers play a pivotal role in fresh fish sales, offering consumers the chance to purchase a wide variety of seafood, from fish fillets to whole fish, shellfish, and crustaceans. Freshness is of utmost importance in this industry, and the availability of catch-of-the-day offerings is a significant factor in attracting customers. The success of fresh fish sales is influenced by factors such as quality, sustainable sourcing, and traceability. Consumers are increasingly concerned about the environmental impact of fishing practices and the health of fish stocks, leading to a growing demand for sustainably sourced seafood.